FC 28 Promo Calendar — Every Event & Date
Knowing the FC 28 promo calendar is essential for trading and investing. Promos cause market crashes, create investment opportunities, and release the best cards in the game. Plan your FUT year with this complete schedule. Stock up on coins at SellFIFACoins.com.
🔑 Key Takeaways
- • TOTY (January) = biggest market crash
- • TOTS (April-June) = best value cards
- • Sell teams 1-2 weeks before major promos
- • Buy during crashes for maximum value
- • New promos each cycle — dates may shift
Full FC 28 Promo Calendar
| Month | Promo | Market Impact |
|---|---|---|
| October | OTW (Ones to Watch), Road to the Knockouts | 🟢 Moderate |
| November | Rule Breakers / Thunderstruck, Black Friday | 🔴 Heavy (Black Friday) |
| December | Versus / Winter Wildcards, TOTGS | 🟡 Moderate |
| January | 🏆 TOTY (Team of the Year) | 🔴🔴 Massive crash |
| February | Future Stars, FUT Fantasy | 🟡 Moderate |
| March | FUT Birthday, Icon Moments | 🟡 Moderate |
| April | TOTS Prep, Shapeshifters | 🟡 Rising anticipation |
| May | 🏆 TOTS (Team of the Season) | 🔴🔴 Massive crash |
| June | TOTS (minor leagues), Copa/Euros | 🔴 Continued crash |
| July | Futties (End-of-cycle) | 🟢 Prices stabilize (low) |
| August | Futties continues, Pre-Season | 🟢 Game cycle ending |
Major Promos Explained
TOTY (Team of the Year) — January
- Best cards available at that point in the cycle.
- Massive lightning rounds = market flood = prices crash 30-40%.
- TOTY cards are endgame-level from January.
- Strategy: Sell your team beforehand, buy back during the crash.
TOTS (Team of the Season) — May/June
- Covers every major league over 6-8 weeks.
- TOTS cards are the best in the game.
- Free TOTS cards from objectives and guaranteed SBCs.
- Strategy: Save packs for TOTS, buy players from each league as they crash.
Black Friday — November
- Best promo packs of the year in the store.
- Market crashes as players open millions of packs.
- Strategy: Buy meta golds during the crash — they recover in December.
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Market Impact by Promo
| Promo | Price Drop | Recovery Time |
|---|---|---|
| TOTY | 30-40% | 2-3 weeks |
| TOTS | 40-60% | Never (end of cycle) |
| Black Friday | 20-30% | 1-2 weeks |
| FUT Birthday | 10-20% | 1 week |
| Future Stars | 10-15% | 1 week |
| OTW / RTTK | 5-10% | Few days |
Investment Timing Around Promos
| Action | When | Why |
|---|---|---|
| Sell team | 1-2 weeks before TOTY | Prices start dropping on anticipation |
| Buy crash | During TOTY lightning rounds | Lowest prices of the January period |
| Invest fodder | 2-3 weeks before major SBCs | Fodder prices spike when big SBCs drop |
| Buy TOTS | During each league's TOTS release | Cheapest that league's players will ever be |
| Sell investments | Thursday before Weekend League | Maximum demand = maximum prices |
For detailed investment strategies, see our FC 28 Investment Guide.
Preparing Your Coin Balance for Promos
The most important preparation for any major promo is having liquid coins ready to spend when the crash hits its lowest point. Players who enter TOTY or TOTS with a zero coin balance miss the best buying opportunities of the entire year. Ideally, you want at least 200-500K in reserve heading into any major promo — enough to pick up 2-3 meta players at crash prices or invest in bulk fodder for guaranteed post-crash profit. If your coin balance is tied up entirely in your current squad and you have nothing saved for promo shopping, buying coins from SellFIFACoins.com before a major promo drop gives you the purchasing power to take full advantage of crashed prices. The return on investment during a promo crash is among the best in FUT — cards bought at the bottom routinely increase 20-40% within a week, turning a well-timed coin purchase into significantly more value on your squad. The players who build the best squads in FUT are not necessarily those who spend the most money, but those who spend at the right time, and understanding the promo calendar is the foundation of knowing exactly when those right times occur throughout the entire FC 28 season from September launch through the August wind-down. Bookmark this promo calendar guide and refer back to it before every major event to ensure your coin balance and squad are positioned optimally for maximum value from each promotional content drop that EA releases. Strategic promo preparation separates the wealthy FUT players from those perpetually chasing the market with too few coins and too little planning ahead of each event. Stay disciplined and stay informed.
Frequently Asked Questions
TOTY (Team of the Year) typically releases in mid-January. It's the biggest market crash event and features the best cards in the game at that point.
TOTS (Team of the Season) usually starts in late April/early May and runs for 6-8 weeks, covering all major leagues. It's the second-biggest promo event.
TOTY (January), TOTS (April-June), and Black Friday (November) cause the three biggest market crashes. Player prices can drop 20-40% during these events.
Buy during market crashes (TOTY, TOTS, Black Friday) for the best value. Or buy on Monday-Tuesday during normal weeks when prices are lowest.
Sell 1-2 weeks before TOTY and 2-3 weeks before TOTS. The anticipation crash often starts before the actual promo.
Yes — EA introduces 1-3 new promo events each cycle while rotating some existing ones. The core promos (TOTY, TOTS, FUT Birthday) remain constant.
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